The Magic Of The New Google 3-Pack Arrives

The Magic Behind Googles 3 Pack

Just recently Google performed a major systemic update on their local business search results. Before, Google used to produce 7 search results after typing a keyword or a keyword phrase. Yet, the latest change has reduced these results to only three. It is expected that business owners would be concerned especially those that have ranked 4th-7th in Google’s first page that got kicked out of the list. But through this post let us tell you how this update will bring profitability more profitability to businesses than expected.

What Does The Change Offer?

There are numerous of reasons why Google resulted to change their 7-pack strategy into its current results of 3. One of the reasons is that those on numbers 4 to 7 do not get the clicked that often. And another possible reason is that the look and the feel of the 3-pack system on mobile, it fits perfectly on mobile devices, yet Google has not released an official statement about it.

So Your Business Got Kicked Out?

We know that there are negative effects in relation to the number of calls that businesses received as well as potential leads/customers that were previously listed on the first page of Google’s search results that has now disappeared, but what we implore you is to view the positive side of this update.

  1. More clicks. This update has detached the contact information of businesses on their 3-pack update. Just take a look at the image below:

  2. Google More Clicks

    Note how the phone numbers are not revealed? Plus, the earlier results show a business card or extract upon clicking one of the search results. That was removed from the first page as well. This means three things in refining your click rate.

    • Viewers would need to click more to get the phone number of the business that they are interested in. Clicking one of the ads would not show up the snippet as we’ve already mentioned, but would lead to a new search page that shows 20 results. Hence, it gives any one a better chance of being part of the search results on this new page and getting noticed.
    • The results get swapped agreeing to the searcher’s location. This means that even if your business is not part of the original seven results, it has a better opportunity of showing up on the top three now if your business is the closest to the searcher.
    • The fewer results give more space for the organic results to show up. Researches show that a lot of people still preferred organic results over the local search result. Apparently the public still value the organic over the others for fear of businesses that produce low quality service but spend on paid ads, as well as empty Google + profiles. Note how Google + links were removed as well?

  3. More trust. As mentioned above, there have been trust issues concerning Google local business search results in the past. This is also a valuable insight as to why the change was made. Therefore, Google is working hard to yield quality results coming from dependable local businesses. In line with this, office hours and customer reviews play a more valuable role in the game now. So, if you are a business owner regularly creating quality work, products, or services to your clients then this change should give you nothing to worry about!
  4. More profit. Finally, one of the good things that come with the update is the changes that didn’t come with it. It has absolutely no effect on current SEO. You don’t have to do any adjustments. You don’t have to worry about anything. Everything stays the way it is, except for the format change. So you continue the way you run things – now what? Expect for the superfluous revenue that comes with the additional online exposure that your business will have.

It’s true that the real results of this change is too early to measure for now, but if there is one thing that we can promise you of, it is that we will always keep you updated with the latest SEO news, and that working with Local Top Rank’s SEO experts will guarantee your business website’s top rank on search results no matter how many Google updates come into fruition.