Just recently Google performed a major systemic update on their local business search results. Before, Google used to produce 7 search results after typing a keyword or a keyword phrase. Yet, the latest change has reduced these results to only three. It is expected that business owners would be concerned especially those that have ranked 4th-7th in Google’s first page that got kicked out of the list. But through this post let us tell you how this update will bring profitability more profitability to businesses than expected.
What Does The Change Offer?
There are numerous of reasons why Google resulted to change their 7-pack strategy into its current results of 3. One of the reasons is that those on numbers 4 to 7 do not get the clicked that often. And another possible reason is that the look and the feel of the 3-pack system on mobile, it fits perfectly on mobile devices, yet Google has not released an official statement about it.
So Your Business Got Kicked Out?
We know that there are negative effects in relation to the number of calls that businesses received as well as potential leads/customers that were previously listed on the first page of Google’s search results that has now disappeared, but what we implore you is to view the positive side of this update.
- More clicks. This update has detached the contact information of businesses on their 3-pack update. Just take a look at the image below:
Note how the phone numbers are not revealed? Plus, the earlier results show a business card or extract upon clicking one of the search results. That was removed from the first page as well. This means three things in refining your click rate.
- Viewers would need to click more to get the phone number of the business that they are interested in. Clicking one of the ads would not show up the snippet as we’ve already mentioned, but would lead to a new search page that shows 20 results. Hence, it gives any one a better chance of being part of the search results on this new page and getting noticed.
- The results get swapped agreeing to the searcher’s location. This means that even if your business is not part of the original seven results, it has a better opportunity of showing up on the top three now if your business is the closest to the searcher.
- The fewer results give more space for the organic results to show up. Researches show that a lot of people still preferred organic results over the local search result. Apparently the public still value the organic over the others for fear of businesses that produce low quality service but spend on paid ads, as well as empty Google + profiles. Note how Google + links were removed as well?