Encoding And Decoding Googlers’ Statements Online

The daunting phrase “Google said…” can bring any seasoned SEO expert to heel. Interpreting or decoding statements by the so called “Googlers” allow SEO experts to sit down and discuss it making them to think a lot better on the contents that their statements contain from Google. It is actually a very tempting experience, to take every bit of information that the major search engine company purposely leak out to the SEO community, because occasionally they are meant to be taken literally; but what happens if they are not? That is where it gets a lot confusing. That is why; we decided to write this blog post in order to help our colleagues in the SEO industry.

Before anything else, let us raise this premise: Googlers are humans and they have the tendency to make some mistakes. There is information that Googlers broadcast and which gets updated without knowing it. There are also times wherein they don’t have the up-to-the-last-millisecond information since as we are aware of, the SEO industry is constantly changing as much as it is competitive. If you are going to ask them, it is not surprising that they will give you different answers that are somewhat related; either that or their answers are way apart.

What Do We Do About It?

What we need to keep in mind when dealing with Googlers’ statements, is to be careful in absorbing them while considering their context, chiefly the when, where, and what they mainly impart.

Putting it simply, what should you or an SEO expert do? Well here are some tips that we have collected in order to support you in analyzing statements that you get from Googlers:

1. Consider the reputation of the particular contributor and the elements of the information that he or she discuss. Know where the source of the information is, wait for at least a couple of days after it was posted and observe the flow of the commentaries on that post; from there you can already make your own understanding of their statements.


2. Before sharing any updates that you just received make sure that you already inspected the date when that update was posted so you are positive of its legitimacy. Like here, in Local Top Rank, we ensure to research A LOT about a certain subject when it talks about the latest in the SEO community. We do not want others to remove or re-index their websites due to some because of misleading information we posted. We certainly do not want that to happen.


3. Most importantly, be considerate before you spread any information. Be precise in every wording of the content before you thoughtlessly repost or quote any Googler’s account. As much as you can, it would really help if you insert the link on where you get it from or you use the original words of the contributor with proper acknowledgement to its source.  Aside from the quote, it will also help to give a brief a background about the when, why, and where the statement was imparted.

Through this blog post, we expect that you will become responsible on the things that you give out online. May you be meticulous in every bit of information that you are going to absorb as much as possible. 

Bing Launched Their Mobile-Friendly Testing Tool

Bing declared recently the début of their mobile-friendly testing tool - Bing Mobile Friendliness Test Tool; exactly one year after Google rolled out theirs. The mobile-friendly testing tool was assured by Bing to be launched during May of this year, while they were affirming that they are also creating their own mobile-friendly ranking algorithm. On the other hand due to its technicality it was anticipated that the launching of the tool may be delayed.

Additionally, the Bing Mobile Friendliness Test Tool assesses a wide-ranging page checking system wherein it inspect if a website is mobile friendly founded on its: zoom control structure, viewport standardization, width of its content, usage of plug-ins that aren’t attuned for mobile browsers, link spacing, and the readability of text. Even though Bing hasn’t officially publicized the rolling out of their mobile-friendly algorithm, it is still expected to come in the near future.

Certainly, the SEO industry is competitive and practically monthly big updates transpire in every contending SEO companies. Local Top Rank being one of the fastest growing SEO companies in the SEO industry shall keep a heedful watch upon this subject for all users as well as for the sake of our clientele. Cheerio mates! Until our next post enjoy browsing!

The Fight Is On! Google VS. Hacked Spams And Other Online Nuisances

Ever since the genesis of the World Wide Web hacking has been a common illness online. It is those coders and programmers who misuse their skills online who have been marring our browsing experience and our personal spaces online, which makes it an annoying problem of search engines like Google especially that most of the things online involves their online platforms and applications. Furthermore, earlier this year one of the leading information technology security company diligently reported to our netizens of their collaboration with Google about the determination of overflowing number of high ranking superficial PDF files on hacked websites.

According to Google’s review of the situation, they have concurred that hacked sites are one of the typical source of online inconsistencies. In order to address this problem the search engine company birthed a help center for all victims of hacking that are still online.

The search engine company senses that the moment to strike back already is afoot, which leads them to launch new algorithm that is designed to catch and eliminate hacked spams in their search results. From here on according to Google, they will robustly exterminating hacked spams so they may safe guard our netizens and webmasters. In addition, Google’s system algorithm innovation may hopefully hit around 5 % of inquiries depending on the language used for it.

Google feels that the time has come to treat this dreadful anomaly, therefore their launching of a new and updated algorithm that is programmed to track down hacked spams in their search results. They are now going to be fiercely shooting down hacked spam in order to defend online users as well as webmasters for that matter. Moreover their system’s algorithm update shall hopefully impact around 5% of queries; of course it is going to be depending upon the language used for it. As the search engine company sort out their new algorithms, netizens may notice that for certain searches, only the highly relevant ones are going to be shown which entails huge reduction of results.

In connection to the enormous quantity of hacked spam removed, Google is expecting for an improvement. Google also implores webmasters, programmers, and online publishers to express their outlook about it and if they desire they can also broadcast this news just like what we are doing here in Local Top Rank, because like Google we understand that everyone should be knowledgeable of any updates online as well as the reason for these so called updates.

Three Primary Causes Why Google Favors Responsive Sites

Nowadays our major search engine is gradually improving the netizens online experience. Recently we can observe that desktop browser is also starting to phase out its dominance online as it make way for the most frequently used mobile browser. But of course, desktop browsers are still there, however the attention that the search engine company is giving into it is not that much compared to its younger sibling the mobile browser. Presently, Google is checking the mobile responsiveness of websites based on their search results through different mobile devices with their respective mobile browsers.

This online effort performed by Google is an important insight to all web developers today so they may create websites as well as turn the current websites that they are supporting into a more universally responsive environment for the convenience of the netizens both in mobile and desktop. There are three causes why they have been motivated in making this mobile movement :

#1: Creation Of Mobile Responsive Websites.

Google wants to call out websites that are utilizing Flash and allow virtually appealing websites that are also mobile responsive to take over. In response to that Google will therefore reward mobile responsive websites by increasing their ranking in their search results through mobile and desktop browsers.

#2: Web Developers Must Update Websites As Well As Support The Modern iFrame Embed Method For Videos.

Google implores web developers to update the websites that they are supporting to be updated in accordance to the new iframe embed methods being their standards in applying videos. Being part of Google’s guidelines they want websites to avoid contents that are making use of Flash Players which have repeatedly proven a bother for mobile browsers.

#3: Comfortable User Experience.

Lastly, Google wants to make the netizens more at ease while browsing using their portable digital devices and smartphones particularly to those that have bigger fingers than others. For them websites needs to place links far from each other for an easier tapping.

Local Top Rank is consummates in the creation of mobile responsive websites, and in support to the mobile movement initiated by Google we will make sure that what we are applying to the websites that we are creating are up to the guidelines set-up by the search engine company for the assurance of more online presence to our clientele’s websites.

Google's AMP-Enabled Search Boosts Easy To Load Content!

Through this blog we want to give you an ephemeral overview to the newest development that Google initiated for us. Through the development made, we may now enjoy convenient online searches using our mobile devices online. The leading search engine company, wants to deliver relevant contents top our mobile browsers faster than before. Social media sites together with other online publishers are now part of the AMP Project also known as Accelerated Mobile Page Project.

Moreover, Google also wishes to make reading thru mobile faster and way stress-free. As a result the AMP Project is created. Through this open source web effort, netizens may find an online experience in mobile like picnic of canape where you get all the good stuff in one tasteful bite of information online.

AMP works like this: when you browse for something using Google with your phone, the result will automatically shows up at the top of the screen. This is, we believe the fastest result that is going to be delivered by Google for mobile browsers yet. See the images below, courtesy of Search Engine Land.

This online initiative brings enthusiasm to every netizen who regularly engage the internet with their mobile browsers. As part of the groundbreaking SEO community, Local Top Rank will give you the newest updates on the AMP Project so you may get the freshest portions of it.